Step back from the sales pitch! Build your social media audience with valuable content – entertaining posts, educational tips, and interesting information. Keep it on brand and appealing to your audience by making sure your content aligns with your business vision. However, make sure to include a Call to Action so your content can convert your followers into customers!

Before launching your business online, brainstorm several potential handles and check their availability as domain names and social media accounts. You should choose a handle that can be used on every platform. Secure these accounts/domains even if you don’t plan on using them immediately. Having a consistent online handle will make it much easier for fans, followers and customers to find you!